The following list consists of ten things everyone with a website should know to improve their visibility in search engines. These are the fundamental guidelines and when applied will give you a solid basis to start a long term Search Engine Optimisation campaign. The structure of your website is important, just as much as the structure of your link building campaign.

1) A Keyword Rich Domain. Consider setting your website up with a domain that contains the sites main keywords. Search Engines give considerable weight to a website with keywords in the URL.

2) Keyword Rich, Relevant Inbound Links. There are many ways to get quality inbound links to your website. Link Exchanges, Directory Submissions, Article writing/marketing, Press Releases, Posting in forums and blogs. Obtaining inbound links will boost your rankings considerably.

3) Title Tag. The title tag on your page is the most powerful on page factor you can control as a webmaster. Carefully choose which keywords are going to go in here and remember that it will be read by humans as well as search engines.

4) Heading Tags. The second most important on page factor you can control is the heading tags (h1, h2, h3, etc). Not only are they useful for search engines to determine the context of your document, it is semantically sound HTML practice.

5) Keyword Rich Text. Decide on your primary keywords for each page and ensure they feature regularly within the content.

6) Structured Navigation. Make it easy for search engines to index your entire site. Use a text link navigation. If this is not possible, use a sitemap or second text navigation in the footer of your site.

7) Bold, Strong and Emphasis Tags. While there is no set answer to which carries more weight, assume that both are the same. Emphasize keywords in bold using the BOLD or STRONG tags. Search engines give more weight to keywords if they are emphasized.

8 ) Keyword Rich Internal Links. Use your sites main keywords in the anchor text when linking to pages within your site. This not only describes the link to your visitors, it also lets the search engines know what content is on the page being linked to.

9) Avoid Flash. While some search engines claim that they can index some flash content, it is still in its infancy. An entire website does not need to be built in flash. Use it wisely and make sure any text that is output by flash is rendered as HTML text so search engines can see it. If possible, avoid flash completely.

10) Avoid Duplicate content. Search Engines do not like duplicate content. Make sure all the content on your website is different on all pages. Many navigation elements, headers, footers etc. is the same, but make sure that each page has marginally more unique content. Some search engines give a penalty for duplicate content, while others just ignore it. Just make your content unique. If anything else, it benefits your site visitors.

We are happy to announce that Web Revamp have passed all exams and criteria necessary to qualify as a Google Adwords Certified company

This was possible due to the £50,000 worth of adverts that we have managed, along with our Head of Development Rob Mason passing his Fundamental and Advanced Adwords exams.

Take a look at our basic shop demo to see the functionality we can offer: http://shop.webrevamp.co.uk

For more details of for a project quote please email us today: info@webrevamp.co.uk

AudetteMedia president Adam Audette, said this is one of the important changes firms must make.

“Companies should identify their valuable URLs and focus their efforts on ensuring these are optimised properly and indexed”, he stated.

This means that duplicated, unnecessary or low-value URLs should be removed from the index and that internal links to high-value web pages should be built up.

“The new SEO, at least as far as Panda is concerned, is about pushing your best quality stuff and the complete removal of low-quality or overhead pages from the indexes,” he concluded.

According to the official Google blog, the update to the algorithm makes the detection of site quality “very accurate”.

Contact us today for a review of your current URLs.

Our new site is built on the latest WordPress 3.1 engine, together with some cool jQuery and CSS tricks.

We can build you a website exactly like this one for your business for just £600 + VAT! This includes Content Management and Logo Design.

Phone Rob Mason for more information: 0115 721 0947